SisQo tells ABC that's fine with him, but now he aims to target new audiences while staying true to his brand. 10, 2015.ĭespite his success with Dru Hill and a multi-platinum solo career, the name SisQo is still most associated with the female undergarment he sung about in 2000. SisQo's album "Last Dragon" is set to be released on Feb. So I've been doing the best I can to walk that line of creativity and trying to sell the music.” “The music industry has changed so much… On one hand, you want your peers to continue to respect you as an artist, you want people to buy the music, but you don't want to, quote/unquote, sell out. He has been touring with the group in recent years, contributing to Dru Hill’s latest album, “InDRUpendence Day” in 2010, as well as making appearances on reality shows such as “Celebrity Wife Swap”-despite the fact that he is not yet married-and “UK Celebrity Big Brother” while working on his latest album.Įven though he's no rookie to the field, the soulful crooner says returning to the mainstream is no easy task.
![dru hill songs dru hill songs](https://i2.ytimg.com/vi/SGxAxx6S1YM/0.jpg)
SisQo first entered the spotlight in the late 1990s as the lead singer of the R&B group Dru Hill, contributing to the albums “Dru Hill” and “Enter the Dru” before his solo career took off. "I'm the CEO," the singer proudly states, "I get the final say-so." Working together with his distribution company Massenburg Media – owned by former president of Motown Records, Kedar Massenburg – he now enjoys the freedom of being his own boss. 30, 2014, in New York.Īccording to SisQo, his industry struggles led to the expansion of his independent label, Dragon Music Group. "A lot of times, it takes precedence over the music itself." "The kinds of things that business partners want you to do to promote your music," he told ABC News. Now, he hopes that the focus will return to the most important thing: the music.
![dru hill songs dru hill songs](https://cdn.birthdayjams.com/img/ANLySahi3fs.jpg)
According to SisQo, differences over collaborations and claims that he was hard to work with created rifts between himself and his label. The singer said that he was black-listed by mainstream music executives after he began to push back against politics within the industry. SisQo has been candid during his press tour, sharing detailed explanations for his music hiatus. More than a decade later, SisQo, now 36, is returning to the spotlight, promoting his 13-track album, “Last Dragon,” which is set to be released on Feb. But after the release of second solo album, “Return of Dragon” in 2001, the platinum-haired performer seemed to disappear from the mainstream music industry.
DRU HILL SONGS MOVIE
The album sold more than four million copies.Īn MTV television show, movie roles and awards followed. SisQo – born, Mark Althavean Andrews – became a superstar with 2000’s “Thong Song,” dominating radio and music video play for his ode to that "thong thong thong thong thong." His soulful ballad “Incomplete” helped solidify “Unleash the Dragon” as one of the year’s most popular albums. "In my mind, having not released any solo material in 12 years is almost like being a brand new artist all over again," he says, though with more than a hint of optimism in that ever-familiar raspy voice.